A successful sales strategy should include a complete and well structure digital marketing plan. The online presentation of the hotel should be complete, accurate and descriptive of the hotel facilities
Digital marketing includes the following activities:
01 Set up and monitor social media profiles
02 Web site design (or redesign when required)
03 Facebook Advertising and Contests
04 Google AdWords Campaign
05 Register website on search engines. SEO
06 Prepare monthly report regarding website performance
07 Monitor guest reviews.
08 Online Reputation Management